The other day, Gary Crunkleton brought a group of people to my porch for a whiskey tasting. The members of this group had purchased the trip to Louisville at a charity auction for a school in Raleigh, North Carolina. This caused me to think about charity auctions that I have been involved in in the past and what I liked and disliked about the auctions.
My first experience with a charity auction was at the Oscar Getz Museum of Whiskey History. Back around the year 2000, I came up with the idea of auctioning off signed bottles from the distilleries to raise money for the museum. I liked the auction because it was a live auction and the bids were worth the effort. I also donated tastings to several charities where I would donate a whiskey tasting for 6 couples and let the winner keep what was left in the bottles for their bar. I quickly learned that a live auction was better than a silent auction for raising money. In a silent auction, the tasting always ended for less money than the bottles were worth and my time was wasted for the charity. I quickly set a minimum bid on the auctions to make it worthwhile. Of course, I did not charge anything to the charity for my time, but I wanted my time calculated into the money the charity would receive for the tasting. I set a minimum bid of around three hundred dollars.

I get Facebook notices on a regular basis for charity auctions. Many of them are raffles for bottles, usually Pappy Van Winkle bottles, but I rarely do anything to promote them. I like to choose the charity I support and I am unsure that a raffle will bring much money to the charity. Whiskey can be an excellent source of money for a charity and I suppose that any money brought in for the charity is a good thing, but I think that it should be an amount over the price of the bottles being offered. Charity auctions should be about supporting the charity, not getting a good price on whiskey.
I don’t do many charity auctions anymore. I am getting old and don’t like the trouble of arranging the details and getting the bottles, and then traveling to the destination for the tasting. I will occasionally give a tasting to a charity that I support, but I always ask for a minimum bid on the tasting. I want the tasting to raise money for the charity, but I want the money to be worth my time and effort too.

Photos Courtesy of Rosemary Miller













August 3, 2026 at 11:22 am
I remember those auctions at the Getz Museum. Mike and Mitch bidding prices into the stratosphere.
August 3, 2026 at 12:58 pm
“Charity auctions should be about supporting the charity, not getting a good price on whiskey.” At Whiskey House Nashville we 100% agree. When our 10-person tasting is part of the live auction line-up, more times than not we introduce the item, and we make it a point to remind our audience that this isn’t about brown water, it’s about being as generous as you can with your giving. Of course they are “rewarded” at their tasting with our promise “the more you donate, the rarer the whiskey we will pour at your tasting.” –