Bourbon History


bourbon history

When American Distilleries Lost Their Way

The late 1960s were hard times for American Distilleries. Whiskey sales were declining every year. New products such as Vodka and Tequila were gaining market share at astonishing rates. Light beer was growing in popularity as consumers wanted less alcohol... Continue Reading →

Images Of The Past – Raising Barrels At Louisville Cooperage

In 1944 Schenley Distilleries purchased the Louisville Cooperage. It was part of a plan by Schenley to control as much of the whiskey-making process as they could, including the barrel making process. They would later purchase the Chess and Wymond... Continue Reading →

Images Of The Past – W.L. Weller On Whiskey Row

In the year 1899, W.L. Weller & Sons purchased a larger storefront on the north side of Main Street between 1rst and 2nd streets from Bernheim Bros. The office and store were very close to the waterfront where barrels could... Continue Reading →

The Resurgence Of Whiskey

The 1960s and 70s were bleak times for whiskey distillers. Consumers had turned to products such as Vodka, Tequila and light beers for their beverages of choice. Whiskey has since made a huge comeback, led by Bourbon today, but it... Continue Reading →

Bonded Warehouses

In order to pay for the American Civil War, the United States Government placed a tax on distilled spirits. Originally, the government looked to simply put a tax in place similar to the two previous taxes of 1791 and 1814.... Continue Reading →

Images Of The Past – I.W. Harper’s Bowing Man

In 1937, Schenley Distilleries acquired the Bernheim Distillery and the I.W. Harper brand. The brand had been popular in the days before Prohibition and was the flagship brand for Bernheim Bros. They had marketed the brand with slogans such as... Continue Reading →

Causes Of Bourbon’s Decline In The Late 1960s

Bourbon has been in a boom market for the last decade. People often ask me, “How long is this going to last?” I don’t know but I do have an idea as to what caused the decline in the late... Continue Reading →

Prohibition And The Great Depression

Prohibition was an economic disaster for the United States. Before Prohibition a large portion of the Federal budget was being funded by the excise tax on alcohol. The newly passed income tax, a tax promoted by the Prohibitionists, was a... Continue Reading →

Images Of The Past – Old Prentice Distillery

The Old Prentice Distillery is the present day Four Roses Distillery in Lawrenceburg, Kentucky. This image is of the distillery after it was purchased by J.T.S. Brown & Sons in 1894 and rebuilt in 1910. Under J.T.S. Brown & Sons,... Continue Reading →

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