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bourbon history

The Marketing Revolution Of The Late 19th Century

For most of the 19th century, marketing of whiskey was mostly done by word of mouth and through newspaper advertisements. These newspapers advertisements were not fancy half-page ads with illustrations, but single-line advertisements such as those printed in the classified... Continue Reading →

Unraveling DSP Numbers

There seems to be some confusion about DSP (Distilled Spirits Producer) Numbers and what they mean. The system has changed in the 150 years or so since it was created by the Federal Government for tax purposes. To best understand... Continue Reading →

Images of the Past – Old Fitzgerald Advertisement circa 1957

Bourbon distillers have a long tradition of using imagery of Southern hospitality to sell their brands. Several brands have used versions of the Kentucky Colonel, pastoral scenes with horses grazing, race tracks and other romanticized images of Kentucky in their... Continue Reading →

The Whiskey Ring

When you visit a distillery built before 1984, you are often walking over pipes and lines that seem to be in the way of foot traffic. You might ask why are these lines here? Why were they not placed under... Continue Reading →

Amber Colored American Whiskey

Most bottles of Bourbon and Rye dating from back in the 1950s and 60s, had a rich, red, amber color. This includes younger whiskey - 4-year-old bonded products such as Old Fitzgerald, Old Grand-Dad and Old Forester. Today’s versions of... Continue Reading →

The Evolution Of The Still

The one piece of equipment that defines the distilling industry is the still. The still has been around for a long time. There are two very interesting papers written on the subject of distillation that discuss the origin of distillation.... Continue Reading →

86 Proof

Join us February 4th for the Bourbon Salon at Oxmoor Farm - Cooking with Bourbon (Includes a tasting of a rare vintage bourbon) Before Prohibition, there were very few straight American whiskeys, Bourbon or Rye, that were bottled at less... Continue Reading →

The Whiskey Rebellion 1791-1794 Part Two: Kentucky

There is a myth that Kentucky distillers came to Kentucky because they fled Pennsylvania in the aftermath of the Whiskey Rebellion. It is true that leaders of the rebellion fled Pennsylvania, but they did not stop in Kentucky where the... Continue Reading →

The Whiskey Rebellion of 1791-1794 Part One: Pennsylvania

The Whiskey Rebellion was the first constitutional crisis in the United States. To understand the rebellion, you must first understand the background as to why it happened, you have to understand why the whiskey tax was so important to the... Continue Reading →

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