Back in the 19th century, before the government had a trade mark registration system, the spirits industry would register their trade marks in the trade magazines. Mida’s Criteria of Chicago and Bonforts’s Wine and Spirits Circular of New York were... Continue Reading →
When distilleries started to create brand names for themselves, they started advertising. They knew that the secret to good sales was getting their brand name out before the consumers who were purchasing whiskey. Even before bottling whiskey became an affordable... Continue Reading →
Everyone knows about William LaRue Weller but few know about his grandfather Daniel Weller. He has a rich history in Kentucky’s Distilling industry that starts in the 18th century. According to legend distillers came to Kentucky from Pennsylvania during the... Continue Reading →
Several months ago Rosemary and I were asked by the Louisville Convention and Visitor’s Bureau to join them for dinner and drinks with a well-known whiskey writer. I won’t mention his name since I have not asked his permission to... Continue Reading →
The sour mash process is an old method of making whiskey. Many people credit James C. Crow with inventing the sour mash process, but the process is much older than James Crow. The Kentucky Historical Society has a recipe for... Continue Reading →
The Second World War had a huge impact on the distilling industry. It was an industry that had just come out of Prohibition in December 1933. It was 1935 before many distilleries were back up and producing whiskey. When the... Continue Reading →
Many people complain when they go into a liquor store or a bar and they are out of their favorite brand and have been for some time. “Why don’t you order it?” is the most common response from the consumer... Continue Reading →
Looking at the images and names of the bottles of Bourbon labels, I have often contemplated how the brand name was derived. Starting with the term “Brand Name”, this term comes from the 19th century when the barrel was the... Continue Reading →
Louisville Mayor Greg Fischer is fond of using the term “Bourbonism” to refer to the growing interest in Bourbon tourism. Today this is not just the visits to the distilleries to see where Bourbon is made, but also the connected... Continue Reading →
