Bourbon History


light whiskey

Flashback Friday – Frost 8/80 Dry White Whisky

In the early 1970s, there was a movement to make “light” whiskey. The creation of “light beer” had caused a huge growth in the American beer industry and the distilling industry hoped that it would do the same for whiskey.... Continue Reading →

When American Distilleries Lost Their Way

The late 1960s were hard times for American Distilleries. Whiskey sales were declining every year. New products such as Vodka and Tequila were gaining market share at astonishing rates. Light beer was growing in popularity as consumers wanted less alcohol... Continue Reading →

Up ↑