Most people today will recognize the “King” brand as being a limited release Bourbon from Brown-Forman, but that is not the origin of the label. The brand dates back to the post-Prohibition era as a blended whiskey in Brown-Forman’s portfolio. ... Continue Reading →
When Heaven Hill’s Evan Williams Bourbon Heritage Center released their Square Six Bourbon, they included an old map of Louisville showing the “Square Six” area where Evan Williams had his distillery in the 18th century. I like old maps and... Continue Reading →
When you visit the James E. Pepper Distillery in Lexington, Kentucky, you will see these two images hanging on the wall of their history room. Ella Offut Pepper was married to James E. Pepper and they were devoted to each... Continue Reading →
When Schenley Distilleries failed in their attempt to purchase the Jack Daniel Distillery and brand in the 1950s, they decided to rebuild the pre-Prohibition Cascade Hollow Distillery and make George Dickel Tennessee Whisky for themselves. I have written a brand... Continue Reading →
The brand, T.W. Samuels, is the brand created by Bill Samuels’ family. According to the 1900 Mida’s Register of Trademarks, it was first used in 1844. It is an old and respected brand, but during World War II, Bill’s father... Continue Reading →
Eagle Rare 101 is a brand created by Seagram back in the 1970s when they decided to get back in the domestic Bourbon market. They had been selling Four Roses in the overseas markets of Europe and Asia, but Seagram... Continue Reading →
Before Prohibition, Louisville was the home to a very prestigious industry magazine, The Wine and Spirits Bulletin. The Louisville Free Public Library has a collection of these magazines and this image comes from one of the early editions in that... Continue Reading →
Cream of Kentucky is a brand that Schenley acquired when they acquired the Geo. T. Stagg Distillery during Prohibition. The brand dates back to 1891 when the Edel Bros. of Richmond, Virginia trademarked “Kentucky Cream” and “Cream of Kentucky”. They... Continue Reading →
Cabin Still is a brand with a long history. It was created by W. L. Weller & Sons in the 1890s. It was a flagship brand for the firm, along with Mammoth Cave. Cabin Still was a brand created while... Continue Reading →