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Brand History

A Stitzel-Weller Holiday

The year 1965 saw some change at the Stitzel-Weller Distillery. Julian Van Winkle had passed away in February and Julian Jr. was now in charge of the company. Old Fitzgerald Prime was introduced at 86.8 proof, the first Old Fitzgerald... Continue Reading →

Politics And Kentucky Distilling

Ever since Kentucky became a state in 1792, politics has influenced Kentucky distillers and Kentucky distillers have tried to influence politics. These early distillers found themselves as part of the first constitutional crisis – the Whiskey Rebellion. Kentucky distillers resisted... Continue Reading →

A History Of Melrose Rye Whiskey

Melrose Rye was a brand of Maryland Rye Whiskey. It has a very interesting heritage and the brand has been revived by J.W. Kelly & Co. of Chattanooga, Tennessee. It all started with the Goldsborough family who first settled in... Continue Reading →

Brand History – Green River Whiskey

J.W. McCulloch entered the American whiskey industry as an employee of the Internal Revenue Agency, collecting taxes in the Owensboro, Kentucky region. In the late 19th century, the Owensboro region of Kentucky rivaled Bardstown, Lawrenceburg, Frankfort and Louisville for both... Continue Reading →

Images of the Past – George Dickel Cascade Hollow Distillery ca 1960

When the Motlow family decided to sell the Jack Daniel Distillery and brand to Brown-Forman instead of Schenley, Schenley decided to revive the George A. Dickel Cascade Hollow distillery and create a brand named for Dickel. Since “Old No. 7”... Continue Reading →

Brand History – Fleischmann’s Distilling Corporation

I think I am safe in saying that the majority of Americans, when they hear the name “Fleischmann’s”, they think of the yellow packets of yeast found in grocery stores across the nation. What they might not know is that... Continue Reading →

Brand History – Mount Vernon Rye

Mount Vernon Rye is a very old rye whiskey brand that I would love to see revived. I am sure that it would be a hard case to get this brand back on the market since it has been abandoned... Continue Reading →

Brand History – Ezra Brooks

The Ezra Brooks brand was created by “21” Brands, Inc. This company was founded in 1933 in New York as a distributing company. In 1959, “21” Brands, Inc. decided to take advantage of a shortage of Jack Daniel’s Old No.7,... Continue Reading →

Images of the Past – Smirnoff Vodka Advertisement

One of the most influential advertising campaigns in the history of Bourbon was a Vodka campaign. This campaign had a devastating effect on the sales of not only Bourbon, but all whiskey. When this campaign started, vodka sales in the... Continue Reading →

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