Bourbon History


Brand History

Images of the Past – George Dickel Cascade Hollow Distillery ca 1960

When the Motlow family decided to sell the Jack Daniel Distillery and brand to Brown-Forman instead of Schenley, Schenley decided to revive the George A. Dickel Cascade Hollow distillery and create a brand named for Dickel. Since “Old No. 7”... Continue Reading →

Brand History – Fleischmann’s Distilling Corporation

I think I am safe in saying that the majority of Americans, when they hear the name “Fleischmann’s”, they think of the yellow packets of yeast found in grocery stores across the nation. What they might not know is that... Continue Reading →

Brand History – Mount Vernon Rye

Mount Vernon Rye is a very old rye whiskey brand that I would love to see revived. I am sure that it would be a hard case to get this brand back on the market since it has been abandoned... Continue Reading →

Brand History – Ezra Brooks

The Ezra Brooks brand was created by “21” Brands, Inc. This company was founded in 1933 in New York as a distributing company. In 1959, “21” Brands, Inc. decided to take advantage of a shortage of Jack Daniel’s Old No.7,... Continue Reading →

Images of the Past – Smirnoff Vodka Advertisement

One of the most influential advertising campaigns in the history of Bourbon was a Vodka campaign. This campaign had a devastating effect on the sales of not only Bourbon, but all whiskey. When this campaign started, vodka sales in the... Continue Reading →

Brand History – Early Times Bourbon

I was surprised to hear that Brown-Forman is selling the Early Times brand to Sazerac. Brown-Forman have owned the brand for almost a century, and in the 1950s, it was the best-selling Bourbon in Kentucky and even today, it is... Continue Reading →

Brand History –James E. Pepper

The James E. Pepper brand has been revived in the 21st century. It is a very historic brand full of rich heritage, so it is no surprise that it has been revived after being abandoned for years. The new owners... Continue Reading →

Flashback Friday – Kentucky Tavern 1984

Kentucky Tavern is a very old brand of Bourbon. It was created by James Thompson and Bro. and quickly became their flagship brand. During Prohibition, after James Thompson died, the company changed its name to “Glenmore Distillery”. They had purchased... Continue Reading →

Images Of The Past – Old Crow Distillery Postcard

This postcard of the Old Crow Distillery is from the middle of the 20th century, circa 1960. It is an aerial view of the distillery that sits along Glenn’s Creek in Woodford County, Kentucky. It is just down the road... Continue Reading →

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