For most of the 19th century, marketing of whiskey was mostly done by word of mouth and through newspaper advertisements. These newspapers advertisements were not fancy half-page ads with illustrations, but single-line advertisements such as those printed in the classified... Continue Reading →
When distilleries started to create brand names for themselves, they started advertising. They knew that the secret to good sales was getting their brand name out before the consumers who were purchasing whiskey. Even before bottling whiskey became an affordable... Continue Reading →
