Word of mouth is one of the most effective ways to sell a product. If a friend tells you about a good experience with a certain brand of product, you are more likely to try that product than you would... Continue Reading →
The internet is a wondrous thing. Twenty years ago it was Bourbon Whiskey discussion forums that slowly added American Rye, Scotch and other whiskeys to their discussion. Then there came Facebook. Discussion forums became less popular because people were getting... Continue Reading →
I was recently told by a representative of a local liquor store chain that they did not really care what goes into their private selections because they will sell out no matter what goes into the bottle. I find that... Continue Reading →
I am frequently asked by people “I am hosting a Bourbon Tasting. What should I do?” I always tell them that there are some basic things you should do when hosting a Bourbon tasting. It is more than just pouring... Continue Reading →
Historically the American Distilling Industry has always had an interest in preserving the environment. There are strong economic reasons why this is so but it does not change the fact that the industry has always been progressive in their thinking... Continue Reading →
There are people who would not think twice about spending two grand on a bottle of Pappy Van Winkle Bourbon on the secondary market but then complain that the cost of the Bourbon cruise on the American Queen as too... Continue Reading →
I am frequently asked by people, “My grandparents have passed away and they have all of these old decanters in their home. What should I do with them?” My first questions is are they full of whiskey? If so then... Continue Reading →
In the late 1980s the idea of using Bourbon to cook with was the occasional Bourbon Ball or some other chocolate fudge combo, baked beans and the daring chef would substitute Bourbon for Brandy in a recipe. Then came Woodford... Continue Reading →
Click here for more info about January's Historic Flights at the Silver Dollar! A couple of years ago Jerry Rogers, the owner of Party Mart Liquor Stores at that time, decided to put together a “Bourbon Board of Directors” to... Continue Reading →
